We know from experience that successful web sites must create a great first impression, be easy and pleasant to use, and guide visitors to their goals through compelling content.
If you want your web site to generate business and project the right image, we’ll work closely with you to achieve that.
Our team of talented designers & developers will ensure your website is crafted to give your visitors a great experience and deliver the results you want.
People approach web sites in very different ways to how we design them.
They skim pages for clues, instead of reading
They make snap decisions, instead of evaluating and judging carefully
They might not even be looking at the complete picture
They are driven by their goals, not ours.
Designers need special skills to succeed in this environment.
We must gain the best possible insight into our users’ goals, so that we can help achieve them.
We must get clear on our design’s purpose, and have the mental discipline to stick to it
We must pursue simplicity ruthlessly –
iIf an element adds complexity but not value, it must be changed.
To start learning ways of designing for real users, we can gain insights into what the brain is good at. This provides a useful foundation for developing and evaluating design techniques.
Fortunately, the mass experience of digital design is at our disposal, and provides us with patterns and conventions that are proven to work.